Katy Keene is based on the Archie Comics character of the same name. The new show follows Katy, Josie and two other aspiring artists as they pursue their dreams in New York.
Hale's Katy is described as bold, big-hearted and independent. The character is an aspiring fashion designer who works as a personal shopper at a luxury department store.
Hale reacted to her casting in an Instagram post Monday.
"Well I'm slightly freaking out! Thank you @archiecomics / @writerras / @thecw / @warnerbrostv / @thatthingofwhen for trusting me to be your KATY KEENE. my heart is bursting," she wrote.
Hale is known for playing Aria Montgomery in the Freeform series Pretty Little Liars, which ended in June 2017 after a seven-season run. She will also star in the movie Fantasy Island with Michael Rooker and Maggie Q.
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