Jason Alexander has a new role as Col. Sanders, the founder of Kentucky Fried Chicken.
In a statement, Alexander said he will draw on his childhood experiences to find inspiration to play the fast food icon.
"As the son of two working parents, there were plenty of dinnertimes when a bucket of chicken and all the fixins saved the day," Alexander said.
"It's been fun to combine my personal love for KFC with my sitcom experience into a new take on the role of Colonel Sanders."
In one ad, Alexander as Sanders barges into a family home with extra-long arms to hold all the varieties of chicken on offer at KFC.
In another, which was done as a sitcom-style spoof, Alexander as Sanders takes over the same family home, eventually morphing into the mother, the father and the couch.