What a way to celebrate Valentine's Day!

During the British Academy of Film and Television Arts (BAFTA) awards Sunday night, producers thought it would be fun to showcase some of the world's biggest stars sharing a smooch during the ceremony.

Calling by its classic name, the BAFTA "Kiss Cam" focused on several celebrities that happened to be seated adjacent to one another.

"Which two lovebirds will our Valentine heart embrace," asked show host and comedian Stephen Fry.

While some attendees played along, sharing a playful smooch.

Leonardo DiCaprio gave British actress and "Downton Abbey" star Maggie Smith a nice peck on the cheek while Stanley Tucci and Cuba Gooding Jr. exchanged endearing kisses.

Bryan Cranston and Julianne Moore shared a fake french kiss while Rebel Wilson and Eddie Izzard engaged in a full on make-out session.

But not everyone was into it.

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Couple Michael Fassbender and Alicia Vikander denied the Kiss Cam a smooch during the segment.

One fan tweeted the moment saying, "Loving the #EEBAFTAs Kiss Cam. Michael Fassbender having none of it."

DiCaprio won big with the Best Leading Actor Award for his role in "The Revenant."