The CW has announced Plain Jane, a new reality makeover series for women, will premiere on Wednesday, July 28 at 9PM ET/PT.

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Each Plain Jane episode will provide a different woman the chance to change her life via a head-to-toe style transformation that will include a new wardrobe and various confidence-building exercises. The women will be helped by British fashion expert Louise Roe.

Once the transformation is complete, each woman will be surprise an "unsuspecting crush" and reveal her new look and true feelings.

Plain Jane is being produced by Fly on the Wall Entertainment and executive produced by co-founders Allison Grodner and Rich Meehan, who also produce Big Brother for CBS.

The CW announced the six-episode series last month.