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HOME > For Love Or Money > For Love Or Money 2

'For Love Or Money 2' finale draws over 12 million viewers


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By Steve Rogers, 09/10/2003

Updating our earlier ratings story to reflect the updated in-home viewing figures, according to Nielsen Media Research, the Monday finale of NBC's reality hit “For Love or Money 2” achieved the highest adult 18-49 rating for any non-sports telecast on any network since the July 7 finale of the original “For Love or Money” series. The two finale episodes of the two "For Love Or Money" editions are prime time’s #1 and #2 non-sports telecasts among adults 18-49 for the 15 weeks since May 22.

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The 8-10 PM ET finale of “For Love or Money 2” drew a 5.7 rating, a 14 share among adults 18-49, and 12.3 million overall viewers overall. The program dominated its non-sports competition, winning head-to-head in 18-49 over CBS’ “Everybody Loves Raymond” rebroadcast by a 27 percent margin, over CBS’ “King of Queens” encore by 49 percent, over Fox’s “Paradise Hotel” by 79 percent and over CBS’ “CSI: Miami” rebroadcast by 110 percent.

“For Love Or Money 2” generated impressive growth throughout its two-hour telecast, amassing a 49 percent increase in 18-49 from its first half-hour to its fourth. Versus NBC’s time period result on the same night last year, “For Love 2” tripled the network’s 18-49 rating (5.7/14 vs. 1.9/5).

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