Tonya Paoni won’t win Big Brother but her expulsion from the 'Big Brother 3' house last night did give the reality series a time period win for the second consecutive night, placing first in viewers, households, adults 18-49, adults 18-34 and adults 25-54, according to final Nielsen ratings for Thursday, July 25.

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'Big Brother 3' THURSDAY (8:00-9:00pm) finished first in its time period in households (5.8/11, 9.04m viewers), adults 25-54 (4.1/13), and tied for first in both adults 18-49 (3.8/13, with NBC) and adults 18-34 (3.6/13, with NBC).

Compared to last Thursday, 'Big Brother 3' was up +15% in total viewers, +9% in households, adults 18-49 and adults 18-34 while increasing +11% in adults 25-54. This marked the second consecutive week 'Big Brother 3' THURSDAY increased its deliveries in viewers, households and all key adult demographics.

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