'Joe Millionaire' two hour finale averages over 33 million viewers, record ratings
By Reality TV World staff, 02/18/2003
Never mind $1,000,000 for the two of them, maybe FOX should have given Evan and Zora a few million dollars each. Reuters reports that according to data from Nielsen Media Research, the two-hour finale of FOX's "Joe Millionaire" reality series was nothing less than a blockbuster for the network on Monday night, with an average of 34.6 million people tuning in. No other show on the other major networks drew more than about 18 million viewers in any one half-hour during the night, according to Nielsen data.
Fox said the show was the highest-rated entertainment programming on any network, excluding shows airing directly after the Super Bowl, since the finale of CBS' first edition of "Survivor" in August 2000. The final hour of the show, at 9 p.m., drew a 40 percent share of TV viewers aged 18-49, the key demographic for advertisers. Among women ages 18 to 34 who were watching TV at 9 p.m., 50 percent turned on "Joe Millionaire."
The ratings numbers weren't unexpected -- according to earlier reports, FOX was selling thirty second commercial spots for the finale for upwards of $550,000 each, one of the highest ever for a regular series.