TLC has announced King of the Crown, a new reality series that will follow a beauty pageant expert, will premiere Wednesday, September 30 at 9PM ET/PT.

Each episode of King of the Crown will follow veteran pageant expert Cy Frakes and his Gowns and Crowns training business as they help clients perfect everything from their walk and talk to their hair and dress.

"The series definitely captures the essence of who I am and what I do," said Frakes. "King of the Crown has a lot of humor but also shows that we deal with broken heels, broken nails and, of course, broken hearts. We prepare girls beyond a superficial level; we prepare them to overcome any challenge in life."

In addition to Frakes -- who has been coaching aspiring beauty queens for 20 years -- King of the Crown's cast will also include fellow trainer Amanda Helen Pennekamp, booking agent Kyle Taylor, and interview coach Shane Mason.

"King of the Crown brings all the fun and excitement of the pageant world with a lot of southern charm," said TLC executive Nancy Daniels. "Cy is a great personality who is not only entertaining, but a real expert in his field.  The series has the perfect balance of high stakes and heart. It also further builds out our pageant programming." 

TLC is currently home to Toddlers and Tiaras, which gives viewers a look into the world of child beauty pageants and follows some of the pageant parents and pint-sized would-be beauty queens and kings -- who range from toddlers to pre-teens -- that inhabit it. Second-season episodes currently air in the Wednesdays at 10PM ET/PT timeslot.

In addition, TLC has also aired the Miss America Pageant for the last two years and will do so again in January.

King of the Crown is produced by FiveFive Productions and Discovery Studios.