Following Trump's statement NBC reiterated it was undecided on what do with The Apprentice until Ben Silverman -- a reality television producer who had previously worked with Burnett on NBC's The Restaurant in 2003 -- was named NBC's new programming chief.
Shortly thereafter, Silverman asked Trump and Burnett for a one-week extension on the network's option to renew The Apprentice for a seventh season. Trump and Burnett agreed to give NBC an additional week, and while the new deadline had passed without a formal announcement, the parties eventually announced plans for a celebrity The Apprentice edition.
This led Trump to shoot his mouth off some more -- this time about the show's celebrity cast, as he boasted that in addition to still-ongoing talks with Britney Spears and Paris Hilton, Jim Cramer, Carmen Electra, Jeff Gordon, Tony Hawk, Naomi Judd, George Foreman, Danica Patrick, and Joan Rivers had all already committed to being part of the show's cast.
However two days after Trump gushed about his "eye-popping" list of participants for the competition, his publicist was forced to publicly deny his boss' earlier claims and instead stated "none of those names are confirmed or signed." A decidedly D-List roster of celebrities was later announced.