"This commercial is basically soft-core porn," Melissa Caldwell, PTC research director, told CNN/Money. "The way she moves, the way she puts her finger in her mouth -- it's very suggestive and very titillating."
"Get a life," responded Carl's Jr. Chief Executive Officer Andy Puzder. "This isn't Janet Jackson -- there is no nipple in this. There is no nudity, there is no sex acts -- It's a beautiful model in a swimsuit washing a car."
Hilton will star in a similar spot in June for Hardee's hamburger chain, which also is owned by CKE Restaurants.