A Carl's Jr. executive told the Parents Television Council to "get a life" in response to complaints about Paris Hilton's sexy Spicy Burger commercial.
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In the TV spot that has been running in major U.S. markets since last week, a swimsuit-clad Hilton soaps and crawls over a Bentley -- then takes a big bite of the Spicy Burger.
The commercial riled TV watchdogs, including the Parents Television Council.
"This commercial is basically soft-core porn," Melissa Caldwell, PTC research director, told CNN/Money. "The way she moves, the way she puts her finger in her mouth -- it's very suggestive and very titillating."
"Get a life," responded Carl's Jr. Chief Executive Officer Andy Puzder. "This isn't Janet Jackson -- there is no nipple in this. There is no nudity, there is no sex acts -- It's a beautiful model in a swimsuit washing a car."
Hilton will star in a similar spot in June for Hardee's hamburger chain, which also is owned by CKE Restaurants.
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