FremantleMedia, Lyric Jeans ink deal for 'American Idol' apparel line
By Christopher Rocchio, 07/09/2007
If listening to "Inside Your Heaven" makes you want to put on a shirt that bears the song's lyrics or hearing "Do I Make You Proud?" leaves you wishing you could jump into some jeans listing the song's lyrical content, then American Idol's latest licensing deal might be perfect for you.
FremantleMedia -- the production company behind Idol and official licensor for the Fox mega-hit -- has inked a deal with Lyric Jeans, Inc. to create a "lyric-inspired" American Idol brand of apparel.
"American Idol is the most powerful and iconic music brand in popular culture today and the perfect tie-in for our creative concept," said Lyric Jeans president Hanna Rochelle Schmieder. "We couldn't have dreamt of a better partner. Now music and fashion lovers everywhere can feel like a pop star and express themselves through our lyric-driven lifestyle brand."
The licensing agreement, which was announced on Monday, will have Lyric Jeans developing apparel for department stores, mid-tier and mass market retailers, focusing on the demographic of contemporary juniors and girls with the expansion into children's wear a possibility. Lyric Jeans already produces clothing featuring song lyrics made famous by numerous artists, including The Beatles, Rod Stewart and The Bee Gees.
"Lyric Jeans has taken a unique approach in personalizing musical expression through fashion," said Nora Wong, FremantleMedia North America's manager of consumer licensing. "Lending the American Idol name to this apparel line is a fantastic extension for both brands and gets to the heart of what the American Idol brand is all about."