Reality TV World Show Updates   People News   Spoiler News   Entertainment News   RealityTVDB   POP Hollywood   Reality TV News Wire
Features & Interviews   Sexy Social Pics of the Day   Things to Know Profiles   Message Boards   Shows Listing

HOME > Top Gear

History's 'Top Gear' show to sponsor "Top Gear 300" NASCAR race

UPI News Service, 03/15/2011 

The History cable TV channel and Charlotte Motor Speedway say the upcoming Nationwide Series Top Gear 300 race is being named after a show on the channel.

The NASCAR race named for History's popular car-themed series will air on ABC May 28.

Terms of the sponsorship entitlement were not disclosed.

"At first glance, pairing a television show with a NASCAR race might seem like a non-traditional sponsorship," Marcus Smith, president and general manager of Charlotte Motor Speedway, said in a statement Monday.

"But this is a perfect fit for our race fans. 'Top Gear' is a television program with risk taking behind the wheel and high-performance equipment, just like a NASCAR race at Charlotte Motor Speedway."

The U.S. version of the award-winning British program, "Top Gear," was recently renewed for a second season.

Chris Moseley, senior vice president of marketing at History, said the partnership between NASCAR and "Top Gear" is a good fit "in terms of a brand synergy and audience reach."

"It allows us to increase awareness of Top Gear with a highly targeted consumer audience whose love and appreciation of cars rival our most passionate viewers," Moseley said.

Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.

Copyright 2011 United Press International, Inc. (UPI). Any repr


Take Our User Survey

Page generated Tue May 22, 2018 14:08 pm in 2.2586650848389 seconds

About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed