In a feline cross between "The Apprentice" and "The Real World," 10 kitties will face-off in a 10-week elimination from a swanky New York apartment.
Every Friday, however, one cat will be voted out of the Madison Avenue digs, essentially a loser, but winning a new, loving home and a year's supply of Meow Mix, the New York Daily News reported.
By Aug. 18, only the hardiest feline will remain inside the luxury apartment. That top cat will ascend to the vice presidency of research and development to personally taste and test the product.
New Yorkers can visit the pet penthouse at 425 Madison Avenue. From other parts of the country, viewers can keep tabs on the contestants via the Web site MeowMixHouse.com. Each kitty has posted his own photo, bio and blog.
