The CW's 'Beauty and the Geek 3' gets off to a strong ratings start
By Christopher Rocchio, 01/04/2007
Who says women don't like geeky guys? Last night's premiere of the third season of Beauty and the Geek on The CW got off to a strong start, drawing some of the reality show's best ratings ever and ranking as Wednesday night's top show among the Women 18-34 demographic.
Beauty and the Geek 3's two-hour premiere beat all of its Wednesday night competition among Women 18-34, averaging a 3.5/9 rating/share, according to Nielsen's final ratings for Wednesday, January 3. The premiere also ranked second in The CW's target Adults 18-34 demographic from 8-10PM ET/PT, scoring a 2.9/8 rating/share, placing it behind only Fox's telecast of the 2007 Sugar Bowl.
Beauty and the Geek's third season premiere also scored the show's highest-rated telecast ever in several demographics, including Women 18-34 with a 3.5/9 rating/share, Women 18-49 with a 2.7/7 rating/share and Adults 18-34 with a 2.9/8 rating/share. Overall, the debut averaged 4.901 million total viewers -- a number that fell 51,000 viewers short of the 4.952 million all-time total viewers record set by last January's The WB premiere of Beauty and the Geek 2.
In a trend that indicated that Beauty and the Geek viewers liked what they saw, the two-hour third season premiere also posted double-digit gains from the first hour into the second, building at 9PM ET/PT by 32% in Adults 18-34, 33% in Women 18-34, 25% in Adults 18-49, 25% in Women 18-49 and 18% in total viewers.