CNBC is replacing John McEnroe's low-rated talk show with "The Big Deal with Donnie Deutsch," which will air weeknights at 10 p.m.
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"McEnroe," which launched last summer, never got off the ground and, at times, garnered the dreaded Nielsen "hash marks" -- meaning its viewership was too low to measure, the New York Post said Friday.
"Big Deal," hosted by advertising maven Donnie Deutsch, has been airing Wednesdays at 8 p.m. since being moved to its midweek perch from CNBC's weekend lineup, where it performed strongly in key demos.