Former "Baywatch" and "Knight Rider" star David Hasselhoff was named international star of the year at the Bollywood Movie Awards held in Atlantic City, N.J.

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Hasselhoff has always had international appeal and his old TV shows are hits in India. He has also enjoyed success as a singer, particularly in Germany, where he still continues to tour extensively, reported the BBC Monday.

Yash Chopra won the Best Director Award for "Veer-Zaara," which won Best Film Award and Best Actor Award for Shah Rukh Khan.

"Whether it's comedy or romance or action, film should touch your heart," said Chopra when he accepted his award Saturday.

Other awards went to Rani Mukherjee who won Best Actress Award for her role in "Hum Tum" and actor Shammi Kapoor, who won the Lifetime Achievement Award.

The awards ceremony was held in the United States to raise the profile of Indian films among other audiences.