Bravo picks up 'Launch My Line' celebrity reality fashion competition
By Christopher Rocchio, 04/14/2009
Bravo announced it has ordered Launch My Line, a new reality competition series that the network had originally began developing in October under the working title Celebrity Sew-Off.
Launch My Line will begin with 10 established fashion designers being paired with "pop culture notables" -- including stylists, music producers, event planners, CEOs and choreographers -- who are "highly regarded" in their professions.
In each episode the contestants will work with the established designers, who will help bring their fashion vision to life. Launch My Line will conclude with one of the teams being declared the winner and the winning "notable" receiving the opportunity to launch their own clothing line.
Launch My Line will be hosted by twin brother designers Dean and Dan Caten, with fashion notables Stephanie Greenfield and Lisa Klein serving as the judges.
Launch My Line is being produced by Lake Paradise Entertainment, with Holly M. Wofford and Viki Cacciatore serving as executive producers.