Michael Bay isn't the first big-name Hollywood producer aiming to take reality television to the next level, however he is now the latest.

The Transformers director has teamed with Magical Elves' co-founders Dan Cutforth and Jane Lipsitz for One Way Out, a new action/adventure reality competition series that will force contestants twith secret pasts to adapt to different hostile environments, Daily Variety reported Wednesday.

"For my first television project I wanted to do something that had never been done before, and I believe that One Way Out accomplishes that," said Bay, according to Variety.

"Combining unique twists, death-defying challenges, and stunning visuals, we are reinventing the genre, showing just how far people will go when they are stripped of their bare necessities and forced to do whatever it takes to survive."

One Way Out is being billed as "true to the filmmaker's signature style, bringing hard-hitting storytelling and a cinematic, aggressive visual approach to television for the first time," according to Variety.

"A game with no rules, the reality adventure series will pit ordinary people from all walks of life against each other, creating extreme competition and deep allegiances. All players have secret pasts that must be kept hidden from their fellow competitors, setting the stage for an intense game of trust and betrayal," reads a description about the show released by Bay and Magical Elves, Variety reported.

"Players will be forced to adapt to and conquer new hostile environments each week, building towards a climactic showdown where all secrets are exposed and a shocking development revealed."

One Way Out is currently being shopped to various networks.

In 2005, Imagine Entertainment co-founders Ron Howard and Brian Grazer teamed with Magical Elves for Treasure Hunters.  Inspired by the success of books like The Da Vinci Code, which Howard and Grazer had just adapted into a blockbuster film, Treasure Hunters featured multi-person teams of treasure-hunting contestants traveling the globe and using folklore, fantasy and actual history as clues to solve an intricate puzzle.

Despite being billed as a "next-generation twist on reality television," Treasure Hunters didn't perform well in the ratings and was not renewed by NBC.