Jesse James is apparently hoping the fourth time exchanging vows will be the charm.

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The reality TV star wed fiancee Alexis DeJoria, a drag racer, at her father John Paul DeJoria's estate in Malibu on Sunday, Us Weekly reported.

James' youngest daughter, nine-year-old Sunny, and DeJoria's 10-year-old daughter Bella both reportedly served as flower girls during the ceremony. This marks James' fourth marriage.

The elder DeJoria is the co-founder of the Paul Mitchell hair products line and Patron Spirits Company.

James, 43, and DeJoria, 35 -- who currently live together in Austin, TX -- began dating in September 2012, which was one year after James had split from ex-fiancee Kat Von D, the tattoo artist and former LA Ink star whom James had been on-again, off-again with for awhile.

After previously denying they were an item and insisting they were just longtime friends, Von D and James began dating in Summer 2011 after James' divorce from Hollywood actress Sandra Bullock, his wife of five years, was finalized.

Sunny is James' daughter from his second marriage to adult film star Janine Lindemulder. James also has a son Jesse James Jr. and daughter Chandler with his first wife Karla James.