Mark Burnett developing dance-themed reality show with Chris Brown
By Christopher Rocchio, 07/24/2008
Chris Brown has teamed with two veteran reality television producers for a new dance-themed competition series.
The R&B singer has partnered with producers Mark Burnett and J.D. Roth to create a new reality competition series that will focus on the hip-hop and street dance cultures, Daily Varietyreported Wednesday.
"Dancing is more than just a way of moving, it's a different expression of music," Brown told Variety. "That's what I want to focus on with this show."
The currently untitled series will be executive produced by Burnett and Roth via their production companies -- Mark Burnett Productions and 3 Ball Productions, respectively -- and they plan on pitching the project to broadcast and cable networks next week, according to Variety.
"We wanted to do a show really badly in the hip-hop/R&B world of dance," Roth told Variety. "We went after [Brown] to be involved in the show and made sure it was Chris Brown Presents so that he's really invested in the show."
The series would reportedly pit contestants against each other in impromptu dance-offs. While additional judges may also be involved, Brown would appear in every episode to determine which contestants move on to the next round, according Variety.
"Chris Brown really is a superstar, and someone who lives and breathes music and dance, so his credibility is massive in this arena," Burnett told Variety. "It's his show; he's headlining it. He's the final arbiter on those who win and those who don't."
Similar to Fox's So You Think You Can Dance, the series is being developed as an hour-long performance series that will also feature a weekly elimination episode, Variety reported.
3 Ball Productions had already been courting Brown for the project when Burnett inquired about a potential partnership, according to Variety.
The collaboration represents the first time Burnett and 3 Ball have worked together. Both have lengthy lists of reality credentials, with Burnett most notably responsible for Survivor and The Apprentice and Roth for The Biggest Loser and Beauty and the Geek.
Brown's best reality connection comes from American Idol sixth-season champ Jordin Sparks -- with whom he recorded the hit single "No Air." Brown and Sparks performed the song during an Idol seventh-season broadcast this past spring. He has also appeared on an episode of MTV's My Super Sweet 16.