Gene Simmons to judge, Kimberly Caldwell to host CBS' new 'Jingles'
By Christopher Rocchio, 07/17/2008
CBS has announced the host and judges for Jingles, with former American Idol second-season finalist Kimberly Caldwell helming the new Mark Burnett-created reality series and Gene Simmons leading the advisory panel that will critique contestants who concoct commercial ditties for real products.
The Gene Simmons Family Jewels patriarch and former The Celebrity Apprentice candidate will be joined on Jingles' advisory panel by advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm.
Thaler previously penned the famous "I don't want to grow up, I'm a Toys R Us kid." ditty and currently serves as the CEO of The Kaplan Thaler Group, an advertising agency behind the famous "Aflac Duck" campaign. Some of the agency's other clients also include Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, and Trojan.
Roehm previously worked as a market executive for Wal-Mart and is responsible for Ford's "That thing got a Hemi?" tagline. She also developed Dodge's "Grab life by the horns." motto.
While Thaler and Roehm will provide their input to Simmons on each contestants' ability, it will ultimately be up to Simmons on who is eliminated and who will make it to the next round. Jingles' grand-prize winner will receive $100,000 and an advertising contract.
In addition to finishing seventh on Idol's second season, Caldwell currently co-hosts both Idol Chat and Idol Tonight on TV Guide Network.
CBS ordered eight episodes of Jingles last October and it is still currently in production. It is being produced by Mark Burnett Productions with Burnett, Roy Bank, David Hurwitz and Paul Cockerill serving as executive producers.