CBS postpones debut of Mark Burnett's new 'Jingles' indefinitely
By Christopher Rocchio and Steve Rogers, 07/16/2008
Jingles' debut has reportedly been delayed due to its own lack of jingle time.
CBS has decided to "push back indefinitely" the premiere of Jingles, the new Mark Burnett-created reality series that will see contestants concocting commercial ditties for real products, a CBS spokesman toldTV Week on Tuesday.
Jingles had been scheduled to debut on Sunday, July 27 at 9PM ET/PT but will now -- similar to how CBS handled The Amazing Race 12 last fall -- likely debut sometime late this year as early midseason replacement programming for one of the initial casualties on the network's Fall 2008 schedule, TV Week reported.
CBS is citing inadequate on-air promotion -- a situation entirely of its own making -- as the reason for its decision to delay Jingles' premiere.
The network has spent the last few weeks heavily promoting its new summer drama Flashpoint, a Canadian import that airs in the Fridays at 10PM ET/PT time slot, and Greatest American Dog, a new reality competition series that airs Thursdays at 8PM ET/PT. Both shows premiered last week and CBS says it wants to continue to devoting on-air promotional time to them -- as well as Big Brother 10, which debuted on Sunday -- leaving it with little time to adequately pitch Jingles, TV Week reported.
Instead of Jingles, CBS now plans to air encore broadcasts of Flashpoint in the Sunday at 9PM ET/PT time slot with new Big Brother tenth-season episodes serving as the lead in.
However TV Week reported CBS recently ordered new episodes of the Regis Philbin-hosted Million Dollar Password and may want to eventually slot that in the time period after Big Brother 10 on Sunday nights.
CBS ordered eight episodes of Jingles last October. The show -- which is reportedly still currently in production -- is being produced by Mark Burnett Productions with Burnett, Roy Bank, David Hurwitz and Paul Cockerill serving as executive producers.