CBS announces new Mark Burnett-created 'Jingles' to debut July 27
By Christopher Rocchio, 04/15/2008
CBS has announced Jingles, a new Mark Burnett-created reality series that will see contestants concocting commercial ditties for real products, will premiere Sunday, July 27 at 9PM ET/PT.
Each one-hour episode of the tentatively-titled series will follow a team of contestants who are given weekly advertisement-writing assignments before having to perform the catchy campaign they created.
The products they're pitching could include anything from food or toys to a sports' team fight song or TV show theme.
In addition to having to impress a panel of yet-to-be-announced judges and the studio audience, the contestants will also have to wow home viewers -- who will vote for their favorite following each broadcast to determine a weekly winner.
CBS ordered eight episodes of Jingles last October, and it is produced by Mark Burnett Productions. Burnett, Roy Bank, David Hurwitz and Paul Cockerill will serve as executive producers for the series.
Jingles is one of four reality shows that CBS plans to broadcast this summer.
In addition to Jingles, CBS will also premiere Greatest American Dog, a new reality competition series that will pit pageant pooches and their owners against one another for a $250,000 grand prize, on Thursday, July 10 at 8PM ET/PT; Million Dollar Password, a modern version of the 1960s-1970s game show that will be hosted by Regis Philbin, on Sunday, June 1 at 8PM ET/PT; and Big Brother's tenth season on Sunday, July 13 at 8PM ET/PT.