Ford Motor Co. of Dearborn, Mich., is getting into the reality TV show business, it was reported Thursday.
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Ford announced its plans Wednesday to produce a TV competition pairing contestants with its designers to produce a "dream car," the Detroit News reported.
The TV pitch was unveiled to U.S. car dealers during a meeting in Dearborn to introduce the automaker's latest advertising campaign called "Bold Moves," the newspaper said.
Ford officials said the TV show will be shopped around in the hope of landing on a major TV network.
The "Bold Move" ad campaign will kick off during Tuesday's night's episode of Fox TV's "American Idol." The ad will feature "American Idol" winner Kelly Clarkson singing a new song called "Go."
