Last time on the Apprentice – The teams were asked to create an original song for XM Radio. Cut to a scene of Capital Edge jamming out to their XM tune in the loft – with Felicia singing out every word. She then says, “Can’t tell I got into this task at all can you?”
Meanwhile, Trump is firing Clay, and Rebecca says that Randall didn’t step it up as much in this task as she would have liked.
Back to the suite – Alla asks Felicia and Adam, “What if Clay is the one who leaves. He makes me eggs in the morning. So nice.” You can tell she isn’t really going to miss Clay, but will miss her eggs immensely.
Randall and Rebecca return to the suite and ask for a moment alone to have a private pow-wow. Randall feels like she has tainted the Donald’s view on him and that he’ll have that nagging in the back of his brain that Randall didn’t step up. They talk it out and agree to push each other hard the next day. Randall is PM for Excel.
Trump is joined at Trump Bar by Bill and Carolyn. Actually, he just stumbled into them drinking together when he came to meet with his good buddy the barman Chris. Since their illicit love affair has been spotted by the Apprentice Cameras, they step up to be Donald’s eyes and ears for this episode. The candidates are gathered and so we must bid farewell to Chris the barman and assign this week’s task.
Before we start, let’s just confirm those fears Randall has been voicing and Donald tells the world that “It was very close last night, and that Randall’s stock went down a little, didn’t it?.” Randall stands stock still during Trump’s speech, so DT gets down to it.
The teams will help Cody release a fragrance for Shania Twain called “Shania by Stetson.”
DT tells them they’re going to do this through wrapping. Rebecca gets a smile and DT asks her if she knows what wrapping is. She says, “I sure hope so” and he tells her “Not music rapping but advertising, where you take a large piece of adhesive vinyl and wrap something in it, like a house, a car, all sorts of things.”
Each team will receive 1,000 square feet of wrapping material, plus a wrapped van and a $10,000 budget. They’ll have to decide where and what to wrap. Each team gets an 1-800 number for folks to call and order a free sample. The team with the most calls wins!
I mentioned in a previous recap that I’m in radio. Hence my excitement when I heard they were going to do wrapping. We’ve been wrapping the station vehicles for years, but recently the industry has branched out and you can wrap anything (well, except animals as Adam will find out later in this review). I’ve seen tons of things wrapped, like filing cabinets, race cars, entire building fronts (The Utah Jazz wrap the Delta Center all the time!) At the radio station where I work we have a dozen wrapped vehicles, including a double decker bus wrapped with our station logo everywhere – the back has the DJ’s head two stories high and bigger than life – people notice these wraps. I was so disappointed that both teams basically decided on a standard a-frame sandwich board design. That’s something you could do at any local Kinkos. They didn’t take advantage of the material.
EXCEL: Randall and Rebecca, whom I’ve dubbed Team R&R decide to work smart. They decide to hire an army of temps and give them each a sandwich board to wear on the front and back. Randall is able to round up 60 people instead of 30 – so they decide to give each person one sign on the front. Strategy – Blanket the city.
CAPITAL EDGE: Alla and the gang, whom I’ve dubbed Alla and the gang, are brainstorming what to wrap when our dear naive Adam comes up with the horse and carriage idea. Now, I can see the connection – dimly, horses and Shania. But then he says the dumbest thing yet this season, “We’ll have to ask those people if we can wrap animals.” Felicia says it first, “Surely you don’t want to wrap the horses, just the carriages,” to which Adam responds, “But wouldn’t that be cool?” Yes Adam, it would be cool. It’d be just like that scene from the Wizard of Oz with the horse of many colors. Go home little boy.
Felicia stands up for person to person contact. Agrees the carriages are a good idea when asked point blank, but says she doesn’t want to miss out on hiring temps and doing one on one selling.
Alla and Adam negotiate the contract for the carriages, and cut Felicia’s budget from $2,000 to $1,500. Felicia sates on camera she’s uncomfortable with that, thinks they need more people, but will go along with the team. We end up with 14 carriages and 15 people.
TRUMP’S LESSON: BE A GLADIATOR
Trump demonstrates this by hanging up on someone in one of those fake calls he fields at the beginning of each episode. The next shot you see him on the phone again, and he says, “No we didn’t get disconnected, I hung up on you” and then you go to an outside shot of the limo as he swears. Classy.