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The Apprentice 1 - Episode 4 Summary

'What Planet Hollywood Are You From?' By Bebo
Original Airdate: January 29, 2004

Previously on “The Apprentice”…Sam’s fired. ‘Nuff said.

What, you want more? AyaK delivered the goods in his summary. It’s hard enough to follow the guy, there’s no need to expect me to reinvent the wheel.

Random intro thought…Is Omarosa offended that her intro picture is in black and white? Or would she more offended by a colored picture? Just wondering.

A Suite Welcome

The women are waiting with the men to see who returns from the Boardroom. Guess Sam taught them a lesson about properly greeting at the door. Too bad he wasn’t there to see it.

And there was much rejoicing.

Nick compares the celebration to something out of The Wizard Of Oz. No, Nick, you’re not in Kansas anymore. He then said he was pissed because there were weaker players on his team than Sam. Has the copier salesman been sniffing too much toner?

The Morning After

Kwame takes the call – report to Times Square at 8am. The Donald is ushered in with music that fits everything else associated with his image – pompous and tacky. He then explains the next task to the teams – manage Planet Hollywood.

Ah, Planet Hollywood, the DAW spot originally backed by Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis, and Demi Moore back when they all had acting careers. Scary piece of trivia: Demi Moore’s current squeeze Ashton Kutcher was a pre-teen when the New York restaurant opened in 1991.

Profits will be compared to the same day last year for each team. The losers will go to the Boardroom…again. The winners get to go to the finest golf course in New York. Which course is he talking about? Why, Trump National, of course. Then again, that’s like saying you’re on the highest-rated program on UPN.

Katrina comments that the men are a lethal weapon without Sam. For one of the first times, I start to respect my gender representatives on this show. Even though it would have been better for them to have a divisive force like Sam around, they would rather compete against a more unified, potentially stronger team. I can see her point, though. Since only one person can win, it would be really embarrassing to go home and admit to losing to Sam.

Speaking of embarrassing, Bill says he’ll be embarrassed if they lose again. You should be, Bill.

It’s time to choose the Project Managers. Nick nominates Kwame. After all, two of the last three Project Managers got fired. The women have an easy choice for PM, right? After all, Kristi owns a restaurant. That means that they pick Katrina, of course. Kristi will be restaurant manager. Um, whatever. Meanwhile, Omarosa has decided that she better play nice with the other girls. Ereka admits that Omarosa is being nicer, but dismisses it as strategy.

Oh Yes, It’s Ladies’ Night

Kristi learns that 25% of the restaurant’s sales are from the bar. Since liquor provides a huge markup, she wants to emphasize the bar in their efforts to maximize profits. The team decides on the “Planet Hollywood Shooters Girl” campaign. Hmm, wonder where they got that idea? Katrina repeats the mantra of Protégé…sex sells. The girls pick out the smallest possible T-shirts to, ahem, accentuate their assets.

The women don’t seem overly impressed with Katrina as they start their task. Tammy claims she couldn’t articulate strategy and tattled to George that she was flying by the seat of her pants. Some of the women headed over to TKTS to hand out coupons to the folks waiting for cheap theater tickets. Amy didn’t realize how many coupons people were getting. I learned that within 5 minutes of walking down the street in NYC. Luckily, it was a winter day, and I could stuff my hands in my pockets so they’d leave me alone. But I digress. She says, “I feel like I’m pimping it out.” You’ve got that Protégé spirit.

Uncle Donald’s Lesson Time

“A Deal’s A Deal” – I feel like I’m in high school, being forced to watch one of those boring documentaries that you’re stuck with when you have a substitute. The Donald explains that “once you shake hands, that should be it”.

Editing note: Uncle Donald’s Lesson Time has pointed to the losing team in each episode it’s aired. Although there are some who would claim that two previous occurrences does not mean you have a trend, others would argue to stick with it until it’s disproven.

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