TLC planning to re-brand around themed nights of programming
By Christopher Rocchio, 04/10/2008
TLC announced it will launch a re-branding effort focused on the network's "real-life" content, which will include both new and returning programs packaged into nights themed around subject matter geared towards viewers and advertisers.
"We're creating strong multiplatform franchises with our new series, brand and themed nights that will make TLC the place the audience and the advertisers feel good about coming back to," said TLC president Angela Shapiro-Mathes.
TLC's re-branding effort will rollout over the summer and early fall -- with new and returning programming categorized into distinct themed nights, including family, makeover, home decorating and design, relationships, careers, unusual lives, entertainment and events.
The effort is scheduled to launch May 31 with the premiere of Your Place or Mine? -- TLC's first ever game show. Hosted by former Dancing with the Stars fifth-season participant Cameron Matheson, the game show will pit two teams against each other for the chance to win their own full-room makeovers or steal the opposing team's new room.
Your Place or Mine? is currently slated to air Saturdays -- TLC's home decorating and design themed night, which would also include returning series Trading Spaces, Flip That House and Date My House.
TLC will continue to air "real family sitcoms" on Monday nights, including the return of Little People, Big World and John & Kate Plus 8.
In addition, Friday night programming will continue to focus on "makeovers" with the return of What Not to Wear; 10 Years Younger; and Say Yes to the Dress. Real Simple, a new reality series that will provide women with a lifestyle makeover, is also scheduled to air Friday nights.
Single Moms, a new The Bachelor-like reality dating series that will follow three women on a cross-country journey to find true love, is currently slated to air on the relationships-themed night.
Each Single Moms episode will follow the same three single mothers as they search for someone to share their lives with. The women starring in Single Moms will personally select the bachelors they'd like to meet via the show and then whittle down the suitors over the course of 10 weeks until each has found the family man of their dreams.
The Singing Office, a new reality competition series hosted by former Dancing with the Stars alumni Melanie Brown and Joey Fatone, is scheduled to air on TLC's careers-themed night.
In each episode, Brown and Fatone will surprise employees at two separate offices and ask for their best vocal performances of popular songs. Brown and Fatone will then select the five best singers, who will be trained by professionals before competing against one another in front of a studio audience.
The unusual lives-themed night will include returning series LA Ink, American Chopper and Miami Ink. New episodes of Miami Ink are scheduled to debut Thursday, April 24.
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Additional new series that fall into the unusual lives theme include Ashley Paige, which will follow the famous bikini designer as she tries to launch her new company while keeping her family afloat; and Napoleon Complex, a reality competition series that will pit 12 makeup artists at Napoleon Perdis' makeup academy against one another for the chance to work alongside the show's star for a year.
In addition, TLC also announced the development of several new series that have yet to be categorized to a particular themed night.
Rock the Reception will follow couples choreographing their first dance; Who Are You Wearing will pit aspiring designers against one another as they compete for the opportunity to design for and dress a celebrity for a red-carpet event; This Is Why You're Single will follow friends and family members holding an intervention for a "perpetually single" loved one; Made Of Honor will feature bridesmaids fighting for the chance to be the bride's right-hand woman; I've Got Nothing to Wear will aim to help women find flattering clothing in their existing closet; Should I Stay or Should I Go will answer questions about real estate and renovation; and Take Home My Nanny will follow nannies helping families plan for a big event where the children are the stars.
Absent from TLC's announcement was The Real Estate Pros, the first season of which premiered last year.
When contacted on Thursday by Reality TV World, a TLC spokesperson confirmed The Real Estate Pros is currently not on the network's broadcast schedule but added it could return at a later time.