Bravo has announced it has ordered Kell on Earth, a new reality series starring fashion industry publicist Kelly Cutrone.

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Kell on Earth will follow Cutrone -- who has previously appeared on MTV's The Hills as Lauren Conrad and Whitney Port's employer -- as she juggles running of her New York-based People's Revolution public relations, branding and marketing firm with her role as a single mother.

The tentatively-titled reality series is being produced by former Project Runway producers Dan Cutforth and Jane Lipsitz's Magical Elves production company.  Magical Elves had signed a talent deal with Cutrone, who Bravo is calling one of the "coolest, scariest and New York-iest people ever," in December.

"Having done Runway, we have a lot of headspace in the fashion world," Lipsitz told Variety at the time. "[Project Runway is] just a small microcosm of that. There's this incredible world to be explored that hasn't been done yet."

The fact that Kell on Earth subsequently found a home at Bravo isn't a big surprise.  While Magical Elves reportedly shopped the series to several networks, Bravo's NBC Universal parent company had first dibs on it due to the exclusive first-look development deal the production company inked with NBC Universal last May.