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Ex-'Project Runway' producers working on new fashion publicity series


By Christopher Rocchio, 12/08/2008 

Magical Elves is apparently ready to move past Project Runway.

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Dan Cutforth and Jane Lipsitz's Magical Elves production company has signed a talent deal with Kelly Cutrone to create a new reality series about her People's Revolution fashion industry public relations company, Daily Variety reported Sunday.

"Having done Runway, we have a lot of headspace in the fashion world," Lipsitz told Variety. "[Project Runway is] just a small microcosm of that. There's this incredible world to be explored that hasn't been done yet."

Magical Elves has filmed a pilot and is currently shopping it to networks, according to Variety -- with NBC Universal having first dibs on the project due to the exclusive first-look development deal the production company inked with NBC Universal in May.

The development deal was announced on the same day Cutforth and Lipsitz confirmed they would not follow Project Runway to Lifetime after Lifetime Networks and The Weinstein Company agreed in April to an unexpected five-year deal to bring Project Runway to Lifetime. 

At the time Cutforth and Lipsitz stated that developing another fashion-focused reality series for Bravo -- an NBC Universal property -- was a possibility, but also added it would not be a "direct knock-off" of Project Runway.

Cutrone and her PR firm have previously been featured on MTV's The Hills.  In addition to her business, the new reality series would also feature Cutrone's role as a single mother.

"One of the things about making a show in the fashion world is all the amazing characters you run into," Cutforth told Variety.

Cutforth, Lipsitz and Cutrone will executive produce the series, Variety reported.

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