South by Southwest organizers announced Thursday that I Love Boosters starring Keke Palmer and Demi Moore will open the film and television festival in March.

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The screening on opening night of SXSW also will be the world premiere of the film directed by Boots Riley.

"The mind-bending story centers around a crew of professional shoplifters known as The Velvet Gang who take aim at a cutthroat fashion maven," a synopsis of the film reads.

The movie also stars Naomi Ackie, Taylour Paige, Poppy Liu, Eiza Gonzalez, LaKeith Stanfield and Don Cheadle.

This is the third screening of a Riley film to play at SXSW after Sorry to Bother You in 2018 and the world premiere of I'm a Virgo in 2023.

The screening of I Love Boosters is scheduled for March 12, opening night of the SXSW festival, which runs through March 18 in Austin, Texas.