Hip-hop artist will.i.am has signed up as a coach/judge on the British edition of the U.S. competition series "The Voice," the BBC said.

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"The United Kingdom was the first place I saw success. It's the place I'm the most creative outside of home," the American rapper said.

"He is a huge star who will bring a unique creativity to the show," BBC One Controller Danny Cohen said of the Black Eyed Peas front man.

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The judges' panel for the show will also include British singer Jessie J, the BBC said.

The show is expected to debut in the spring, with Holly Willoughby and Reggie Yates serving as hosts.