Starting Over, the daily daytime reality series distributed by NBC Enterprises, has been renewed for a second season on the NBC owned and operated stations.
“We are very excited that our partners at the NBC owned and operated stations see the long-term value in a show like this,” says NBC Enterprises President Ed Wilson. “Starting Over is a departure from the daytime norm and has really become a favorite of young female viewers. It has shown consistent growth since its September debut and we look forward to a strong second half of the season.”
The freshman series from Bunim-Murray Productions (The Simple Life, The Real World) has grown 38% in national household ratings and with November sweeps results in from eight of the NBC owned and operated stations, Starting Over has increased its time period from November 2002 by 50% in women 18-49 and 33% in women 25-54. Nationally the series has consistently delivered the highest concentration of women 18-49 of any nationally syndicated program.
“We are pleased with the first season results of Starting Over and look forward to building on its early success,” said Jay Ireland, President, NBC Television Stations. “It’s a program that has resonated with viewers.”
Starting Over, from the producers of the long-running MTV hit The Real World, (Bunim-Murray Productions), is a daily one-hour, nationally-syndicated, real-life drama produced specifically for the female daytime audience. Set in a house in Chicago, Starting Over follows a diverse and ever-changing group of captivating women as they attempt to make extraordinary changes in their lives – all while living under the same roof.
NBC Enterprises Domestic Syndication’s current first-run syndicated programming includes Access Hollywood,The John Walsh Show,Starting Over,The Jane Pauley Show,The Chris Matthews Show,The George Michael Sports Machine,The Wall Street Journal Report,Rebecca’s Garden,Wild Moments and the off-network syndication sales of NBC’s Providence,Crossing Jordan,Boomtown and Ed. NBC Enterprises Domestic Syndication also distributes the first-run specials The Remarkable Journey and Good Housekeeping Reports inserts.
NBC Enterprises is responsible for the global distribution and exploitation of NBC owned product, which includes foreign and domestic program syndication, strategic marketing and ancillary exploitation of owned product in home entertainment, merchandising, licensing, music and publishing as well as strategic production and co-production alliances and co-ventures. NBC Enterprises distributes all NBC-owned programming worldwide. This programming includes all shows produced by NBC Studios, NBC News, CNBC and MSNBC output.
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