MTV orders four new reality series, developing three other shows
By Christopher Rocchio, 05/30/2008
MTV has announced it's ordered four new reality series and has also begun development on three others.
"The MTV programming team is laser focused on seeking out, developing, and launching breakthrough content in a variety of genres and formats. This allows us to continue evolving, and offering our audience an exciting roster of hits all year round," said MTV programming executive Tony DiSanto. "We are committed to keeping the pipeline of ideas flowing, expanding into new creative territories and feeding every day part with programming concepts that reinvent, and the incredible MTV series development machine is firing on all cylinders."
The new The Apprentice-like reality competition series starring 50 Cent will follow the rapper and business mogul as he narrows down a group of 16 contestants via a series of challenges, with the winner receiving a full scholarship to an undergraduate or graduate business program, depending on his or her academic status and accomplishments.
The currently untitled 50 Cent project is executive produced by 50 Cent; Michael Hirschorn, Stella Stolper, and Chris Choun for Ish Entertainment; and Chris Lighty for Violator Management.
Buzzin' is a new reality series that will follow musical artist Shwayze -- who describes himself as "the only black kid in Malibu" -- as he continues to try and crack the music industry. He'll be accompanied by Cisco Adler -- his best friend, producer and musical partner; and Warren, their friend/tour manager.
Jordan Schur, the tour manager and Suretone Records label rep, will attempt to keep them on track. Buzzin' is produced by Suretone Entertainment and Hoosick Falls Productions -- with Schur, George Verschoor and Mike Powers serving as executive producers.
Each half-hour episode of Busted will show viewers what happens to youth when they break the law while also offering the perspectives of both the juveniles who commit the crimes and the law enforcement officials who deal with them. Liz Gateley and George McTeague are the MTV executives overseeing production.
Making the Rock Band -- a spin-off of MTV's still-ongoing Making the Band reality franchise -- will follow Diddy as he leaves his rap/R&B comfort zone to instead form a rock band. Gateley and Jackie French are the MTV executives overseeing production.
MTV also has three reality series currently in development -- Teen Dream, Hollarado and 16 and Pregnant.
Teen Dream is executive produced by Ken Mok's 10x10 Entertainment -- the same production company that produces The CW's America's Next Top Model with Tyra Banks -- and it is a new Crowned: The Mother of All Pageants-like reality competition series that will look to find the country's next great female singer with mom serving as manager and mentor.
Mother/daughter teams cast for the show will compete against each other for a cash prize and the opportunity to showcase the daughter's talent. In addition to Mok, Teen Dream is executive produced by Don Weiner.
Hollarado is a new Viva La Bam-like reality series that will center on skateboarder William Spencer and his buddies as they attempt crazy stunts. Austin & Julie Reading of Liquid Theory are executive producers, along with Mike Powers.
16 and Pregnant is an Engaged and Underage-type reality series that will instead focus on young girls expecting children. It will touch upon how choices concerning the pregnancy effects their relationships, dating life and friendships. Maira Suro and Lauren Dolgen are the MTV executives overseeing development.