"The PCA is a terrific franchise but more importantly, an essential voice for the people. I look forward to producing a show that not only celebrates and honors all the favorite movies, music and television of 2009, but creates some of the very first buzz-worthy moments of 2010."
Burnett -- whose reality credentials include Survivor, Shark Tank, The Apprentice, Are You Smarter Than a 5th Grader?, The Contender, How'd You Get So Rich, StarMaker, Rock Star, Pirate Master, On the Lot, The Restaurant and Amne$ia, among others -- has worked as the executive producer for the MTV Movie Awards for the last three years.
"We are thrilled to introduce our new executive producer, Mark Burnett, known for creating must-see moments that surprise and engage television audiences," said People's Choice president Fred Nelson.
"Burnett's out-of-the-box vision and experience in awards show production make him the perfect choice to reinvigorate the People's Choice Awards."
In addition, CBS announced Queen Latifah will host the People's Choice Awards for the fourth consecutive year.
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