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HOME > Joe Millionaire

'Joe Millionaire' FOX premiere draws best premiere ratings of any TV show of the season


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By Steve Rogers, 01/08/2003

Variety reports that Fox's limited-run reality series "Joe Millionaire" has cashed in with jaw-dropping Nielsens, including some of the network's best Monday ratings in eight years.

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"Millionaire," Fox's twisted take on ABC's hit "The Bachelor," averaged a huge 10.1 rating/22 share in adults 18-49 and a 12.3/29 in adults 18-34, making it the highest-rated premiere of the season on any network -- scripted or unscripted -- in these coveted demographics. Throw in its 18.61 million viewers overall, and this is Fox's best series showing in the slot since "Melrose Place" in January 1995.

The opening-night 18-49 rating for "Millionaire" tops all but one episode of both of Fox's other standout reality performers of the past two years -- "Temptation Island" and "American Idol." It also is higher than every episode of CBS' "Survivor: Thailand" earlier this season, and better than all but the finale of ABC's most recent edition of "The Bachelor." Despite the stellar ratings, Fox executives continue to say that they doubt there'll be a "Joe Millionaire 2," since potential participants might be suspicious they're being conned (although why do we feel they'll find a way?)

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