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Celebrity Mole Hawaii

Episode 2 of 'Celebrity Mole' draws higher ratings, beats 'Law & Order' in Adults 18-34

By Steve Rogers, 01/16/2003

ABC reports that the second episode of their "Celebrity Mole Hawaii" series showed an across-the-board increase from its week-ago premiere.

The celebrity whodunit program was up 3% in Total Viewers (11.0 million vs. 10.7 million), up 8% among Adults 18-49 (5.6/14 vs. 5.2/14) and up 18% among Adults 18-34 (5.9/17 vs. 5.0/15) week-to-week. "Celebrity Mole Hawaii" was even more competitive on its second outing in its new time period, beating NBC's original episode of "Law & Order's" by 11% in Adults 18-34 (5.9/17 vs. 5.3/15) and by 150% in Teens 12-17 (4.5/17 vs. 1.8/7). "Celebrity Mole" qualified as the second-highest-rated television show on Wednesday among Adults 18-34, behind only "The Bachelorette."

Showing even stronger retention of its "Bachelorette" young adult lead-in this week, "Celebrity Mole Hawaii" continues to give ABC its best audience retention with regular programming in the hour this season. In addition, "Celebrity Mole" gained audience share among Adults 18-49 from its first half-hour to its second half-hour (14 to 15).

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