Crown Media Holdings Inc. is ending its eight-month effort to sell the Hallmark Channel, a U.S. TV operation.
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The company's stock plunged 18 percent on the news, which was released Monday, the Hollywood Reporter said.
CMH's decision to try to sell the Hallmark Channel followed its successful sale of its international business to Providence Equity Partners, 3i and British TV executive David Elstein in February 2005.