Carmen Electra has been named the new face of Max Factor Cosmetics.
Founder Max Factor was the first to come up with the celebrity endorsement concept, starting with actress Clara Bow in the 1920s, the company said in a news release Thursday.
Electra joins a list of luminaries including Rita Hayworth, Marilyn Monroe, Jean Harlow, Jaclyn Smith and Denise Richards as Max Factor endorsers.
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