Ashton Kutcher is apparently ready to challenge Mark Burnett as the king of reality television.

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Kutcher's Katalyst production company has teamed with Fox21 and Hat Trick to import the British series Game Show in My Head, Daily Variety reported on Sunday.  CBS recently ordered a pilot for Game Show in My Head, which follows contestants competing for a $1 million prize -- but also features a hidden camera element -- something Kutcher and Katalyst are familiar with due to MTV's Punk'd.

While CBS and Game Show in My Head's producers aren't saying much about its content, a recent casting call asked for "everyday people who are ready for a little fun in extraordinary situations."  The pilot for Game Show in My Head is scheduled to be filmed later this month, Variety reported.

Katalyst is currently coming off the success of The CW's third season of Beauty and the Geek, and is also producing ABC's The Real Wedding Crashers, MTV's Hollywood, as well as the ninth and final season of Punk'd, all of which are scheduled to premiere in April, according to Variety.