What would you do if you had 72 hours, $3,000, and one dream? The Discovery Channel has launched a nationwide search to find America’s most imaginative dreamers for a brand new series called No Opportunity Wasted... aka NOW.

No Opportunity Wasted (NOW) dares people to live out their dreams on national television. No more “woulda, coulda, shoulda” – NOW will take away all excuses by clearing personal calendars and giving its dreamers 72 hours and a little seed money to make their dreams happen. And, ultimately it is up to them to create the ideas and then turn them into action.

In this new series, NOW challenges the chosen dreamers to let go of the handrails, face their fears, and swerve off the road they’ve followed for years. Led by Phil Keoghan, the host of CBS' Emmy Award-winning The Amazing Race, NOW is about seizing the moment and creating the once-in-a-lifetime experiences you always imagined for yourself. It might mean eating a five-star dinner on the edge of a volcano, assembling your old high school football team to replay the game lost from 20-years ago, organizing your own Kentucky Derby or even auditioning for a Broadway show.

The Discovery Channel will scour the country during November and December looking for people with rich, multi-layered dreams that accentuate the power of imagination, celebrate the joy of the human spirit and exemplify the passion to expand one’s life. To participate, dreamers must submit an application available at discovery.com from now through the end of the year.

NOW is based on the life philosophy of veteran television host and adventurer Phil Keoghan. After a near death experience at age 19, Keoghan sat down and wrote a list of things he wanted to do before he died – creating his life philosophy to live life to the fullest every day.

Production of NOW will begin in early 2004. Applicants will know they were selected when Keoghan literally shows up on their doorstep, walks into their work cubicle or sky dives into their cornfield. Phil will then give them the opportunity to live their dream . . . NOW! This new series is schedule to premiere in 4th Quarter 2004 on the Discovery Channel.

No Opportunity Wasted is being produced by No Opportunity Wasted Television, Inc. for the Discovery Channel. Phil Keoghan, Louise Keoghan and Peter Pistor are executive producers for No Opportunity Wasted Television, Inc. For the Discovery Channel, Robert Wesley Branch is executive producer.