E! Online reports that PETA (People for the Ethical Treatment of Animals) is upset that CBS has nixed PETA's plans for "Survivor: The Amazon" winner Jenna Morasca to appear in a new anti-fur campaign. The 21-year-old swimsuit model, who took home the million-dollar jackpot earlier this month, had agreed to slip into a fake fur bikini (think Raquel Welch in 1966's One Million Years B.C.) for a PETA print ad. According to a PETA spokesperson, everything was good to go, until CBS execs pulled out the rug at the 11th hour. "They initially gave us the green light on doing the ad then came back and said that it could not mention the word Survivor--the title of the show--or the word 'survive,'" says PETA spokesman Michael McGraw. "We had hope to make mention, in the caption, of her Survivor notoriety."
|
ADVERTISEMENT
|
When asked about the alleged agreement with PETA, CBS disputed the group's account. "I'm not aware of anybody at CBS initially approving of Jenna's participation," network spokesman Chris Ender says. "They presented an ad to us in which they wanted Jenna to participate. Obviously Survivor is a very important brand in this company and we're very careful what we approve [especially] if it's an advocacy issue."
