"Big Brother has always been about innovation, and this season, technology, interactivity and powerful upgrades will give a charge to the Houseguests' game," Big Brother executive producers Allison Grodner and Rich Meehan said in a statement.
"This house is bound to inspire some state-of-the-art strategies, forcing the players to make inspired decisions and form collaborative relationships if they hope to advance through the summer!"
The competition will kick off immediately on premiere night with three challenges that will yield a game-changing power -- and two unprecedented punishments.
In addition, there will be a "BB App Store" twist that will be unveiled during the Sunday, July 1 episode at 8PM ET/PT. The twist will allow viewers to get their favorite houseguests trending on social media, resulting in power apps or punishments that could crash their game.
Building on the themes of interactivity and collaboration, Big Brother's Season 20 house is inspired by the fun, colorful and creative interactive spaces on tech campuses around the world, according to CBS.
A 22' tall rock-climbing wall is in the living room, and in another Big Brother first, the circular couch is on a large rotating platform, opening up a space for the houseguests to access the climbing wall.
The downstairs bedrooms feature the first sliding walls to be incorporated into the Big Brother house. These five separate panels can open up to make a more communal space, and the placement of the beds and reflective walls create an optical illusion.
Under a 4' tall fiberglass gummy bear, the kitchen features moving stools at the island and The Kaleidoscope Lounge boasts multi-dimensional shapes and colorful graphics, as well as a floor-to-ceiling pin art wall.
The common bathroom emoji pillows and a collection of mirrors covered with interchangeable IRL filters inspired by multi-messaging media apps.
Upstairs, the bridge has been transformed into a gaming lounge with a classic foosball table, a tabletop video-game-inspired cocktail table, an illuminated abstract chessboard, and moving gamer chairs that bring an arcade feel to the space.
And the large aquarium is stocked with neon tropical hybrid fish swimming among sunken miniature arcade games.