Reality TV World People News   Ratings News   Scheduling News   Application News   Spoiler News
Show Updates   Features & Interviews   Image Gallery   Message Boards   Shows Listing

HOME > OTHER ENTERTAINMENT NEWS > Movies NEWS

'The Devil Wears Prada' box office success breaks summer mold


UPI News Service, 07/27/2006 

A novel promotion campaign for the film "The Devil Wears Prada," has produced the highest-grossing film ever for Fox 2000, it was reported in Hollywood.

ADVERTISEMENT
The studio -- a division of 20th Century Fox -- used an innovative trailer, an edgy teaser poster for the film, and several key TV spots to promote the film, The Hollywood Reporter said.

As of Wednesday, "Prada" has grossed more than $100 million during its four weeks in release, and had not seen a week-to-week drop of more than 45 percent during that time. It is on course to surpass the Fox 2000 box-office record of $120 million, set by the 2005 film "Walk the Line."

The Hollywood Reporter said the trailer was unique, in that it was made entirely of footage from the first five minutes of the film -- which was apparently able to draw viewers in while keeping them in the dark about the rest of the film.

The David Frankel-directed drama, which stars Meryl Streep and Anne Hathaway, was adapted on a $35 million budget from a Lauren Weisberger novel. Its success during a season that is typically dominated by big-budget blockbusters has delighted studio execs, the newspaper said.

"This is what I hoped for in my wildest fantasy," Fox 2000 President Elizabeth Gabler said.


DISCUSS AND COMMENT ON THIS STORY
Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.


Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.


Copyright 2006 by United Press International








Take Our User Survey





Page generated in 0.034345149993896 seconds
About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed