Simon Cowell to launch new reality competition featuring deejays
By Elizabeth Kwiatkowski, 01/27/2012
Simon Cowell's Syco Entertainment production company is partnering with couple Jada Pinkett-Smith and Will Smith's Overbrook Entertainment and Sony Pictures Television to launch a new reality competition that will search for the world's best deejays.
The format of the new international TV series, which is being produced by Sony and co-produced by Syco and Overbrook, has been in development for over a year. Broadcast partners in the U.S. and U.K. will be announced soon, according to the partners.
"We have been working on this show for over a year and we wanted to partner with the right people. As soon as I met Jada and Miguel from Overbrook, I knew they would be our ideal partners. DJ's are the new rock stars, it feels like the right time to make this show," Cowell, who also executive produces The X Factor and America's Got Talent, said in a statement.
Pinkett-Smith said she's excited to feature a new type of talent on reality TV different from its usual singers and dancers.
"This show will comb the world to find a new breed of talent," the actress explained. "I am happy to be creating it alongside Simon Cowell, the Sony team, and my partner Miguel Melendez, on behalf of the Overbrook family."
"We are thrilled to be working with Simon Cowell and our partners at Overbrook on what we know will be a tremendously successful global format," Andrea Wong, President of International Production for Sony, added.