Mark Burnett apparently plans to pitch his new advertiser-friendly reality show to viewers this summer.
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CBS ordered eight episodes of the Burnett-created reality series last October, and sources told The Reporter casting and preproduction have commenced.
Each one-hour episode of the tentatively-titled series will follow a team of contestants who are given weekly advertisement-writing assignments before having to perform the catchy campaign they created in-front of studio audience.
Home viewer votes cast following each broadcast will then determine a weekly winner, whose jingle will be used in an actual commercial.
Jingles is executive produced by Burnett, Bank, David Hurwitz and Paul Cockerill.
About The Author: Christopher Rocchio
