Ratings: 'Bachelorette 2' finale draws only 13.5 million viewers
By Reality TV World staff, 03/02/2004
Is the bloom finally off the Bachelor franchise rose, or did much of America just agree that Meredith made a rather boring bachelorette?
According to final Nielsen ratings, ABC's February 26 two-hour finale of its Meredith Phillips-led second edition of The Bachelorette drew the lowest ratings of any Bachelor or Bachelorette edition to date, 1.6 million viewers than the franchise's previously lowest-rated Andrew Firestone Bachelor finale.
The second season finale of The Bachelorette, which ended with Meredith choosing Ian McKee, drew an average audience of 13.5 million viewers during its two-hour telecast. Despite the franchise-low finale ratings performance, the program dominated the 9-11 PM time period in the key Adult 18-49 demographic and ranked first in each half-hour of its two-hour broadcast among the Adults 18-34 and Adults 18-49 demographics.
The Bachelorette built strongly during each half-hour of its broadcast, gaining 2.9 million viewers (12.2 million to 15.1 million) and 25% in Adults 18-49 (5.5/13 to 6.9/18) from its first half-hour to its final half-hour. Additionally, from 10-11 PM The Bachelorette held a commanding lead over an original Law & Order among young adults, besting the veteran NBC drama by 54% in Adults 18-34 (6.0/17 vs. 3.9/11) and by 23% in Adults 18-49 (6.5/17 vs. 5.3/14).
Bachelorette 2 did come close to beating out the previously lowest rated Bachelor finale -- Spring 2003's Andrew Firestone edition, which only drew a disappointing 15.1 million & 7.2/17 Adults 18-49 rating. Perhaps, similar to Fall 2003's fourth Bachelor series, the next (expected but not confirmed) Bachelorette edition will similarly rebound.