NBC licenses UK and Scandinavia rights to Bravo's 'Queer Eye For The Straight Guy'
By Reality TV World staff, 08/10/2003
NBC Enterprises has licensed Bravo and NBC’s summer breakout hit “Queer Eye For The Straight Guy” in both the U.K. and Scandinavia. The summertime series, which has quickly become one of the most talked about show in America, has been sold to Flextech’s Living in the U.K. and Scandinavia’s Viasat—both acquiring the U.S. episodes and format rights to produce local versions of the show.
“‘Queer Eye’ has quickly become an overnight sensation in the U.S. and it is sure to be a huge hit internationally as well,” says Leslie Jones, NBC Enterprises’ Director of International Sales. “Both Flextech and Viasat saw the power of the U.S./Bravo episodes and realized that local versions of ‘Queer Eye’ paired with the original shows would be a knockout combination.”
On Bravo, “Queer Eye” has re-written the record books and has become a ratings hit for NBC as well. Last week the series scored Bravo’s second-highest totals ever among adults 25-54 (2.0 million) and overall total viewers (2.7 million). A week earlier, “Queer Eye” achieved all-time record levels and boosted Bravo to the most successful ratings week in the network’s 22-year history. Following that strong performance and capitalizing on the incredible buzz in the media, on August 14, NBC will present a complete one-hour episode of “Queer Eye” in primetime from 10-11PM.
Featured on the August 8 cover of Entertainment Weekly and numerous other publications as well, “Queer Eye” follows the makeover exploits of Ted Allen, Kyan Douglas, Thom Filicia, Carson Kressley and Jai Rodriguez - a team of gay men, all experts in their respective fields of food and wine, grooming, interior design, fashion and culture. Their weekly mission: employ all the tools of their trade to cultivate a better straight man.
“Queer Eye” (20 one-hour episodes) is produced by Scout Productions. The executive producers are David Collins and Michael Williams for Scout, and Frances Berwick, Amy Introcaso-Davis and Christian Barcellos for Bravo. The co-executive producer is David Metzler. The series was created by David Collins, a gay man, and developed by David Metzler, a straight man - a union of sensibilities that gives the show its depth, humor and edge.