NBC to air 'Science of Love' reality dating special on June 25
By Christopher Rocchio, 06/13/2007
NBC announced it has teamed-up with online dating service Perfectmatch.com to develop Science of Love: A Modern Dating Experiment, a new one-hour special scheduled to air Monday, June 25 at 10PM ET/PT.
Adam Johnson, a former NFL player and current member of Perfectmatch.com, will serve as the star for Science of Love, which will attempt to prove if a panel of relationship experts with a computer can create a more successful match than natural chemistry. He'll venture on dates with two different women -- one he chooses based on "instinct" from a pool of 50 candidates, and one chosen by relationship expert Dr. Pepper Schwartz, co-creator of the Duet Total Compatibility System, a "scientifically-based system that helps people find lasting love," according to NBC.
"Love remains one of life's mysteries," said Schwartz, a tenured professor at the University of Washington. "Duet helped identify a potential match for Adam, taking into account his personality, life and lovestyle, values and preferences. This 'whole you' approach is the cornerstone in finding and creating a lasting relationship."
While NBC was quick to point out that Science of Love is "separate" from Age of Love -- a new The Bachelor-like reality dating series that will follow the 31-year-old professional tennis player Mark Philippoussis as he attempts to find a doubles partner among the group of suitors who range in age from 21- to 48-years-old -- the two certainly do have several similarities.
Both have kindred titles; are produced by 3 Ball Productions; feature athletes as the object of affection; are billed by the broadcast network as "a unique twist on the reality dating show format;" and are hosted by Mr. Kelly Ripa, Mark Consuelos. In addition, Science of Love will air immediately following the second episode of Age of Love on NBC.
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