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HOME > Star Search

CBS 'Star Search' wins timeslot, premieres to strong ratings


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By Steve Rogers, 01/09/2003

CBS's premiere of "Star Search," hosted by Arsenio Hall, won its Wednesday (8:00-9:00 PM) time period in viewers, households and key demographics, according to final National Nielsen ratings for Jan. 8.

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"Star Search" (8.5/14, 13.84m) was first in its time period in households, viewers, adults 18-34 (4.8/14), adults 18-49 (5.1/14) and adults 25-54 (5.3/13). This marks the first time CBS has won the time period in adults 18-49, adults 25-54 and adults 18-34 with regularly scheduled programming this season.

"Star Search" is CBS's highest rated regularly scheduled program in this time period since 1/2/02 in households ("60 Minutes II"), since 9/19/01 in viewers ("60 Minutes II"), since 9/13/00 in adults 18-34 ("Big Brother"), since 10/11/00 in adults 18-49 and 10/18/00 in adults 25-54. For the night, CBS (11.39m, 7.6/12) had its most watched Wednesday of the season behind the "CMA Awards."








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