After success in New York, Steev RamsDell assumed Minneapolis' Mall of America shoppers would love theme-oriented napping, but they would sooner shop than drop.
RamsDell's MinneNapolis, which boasted relaxing comfort in an oversized red recliner in the Asian Mist or resting in a rattan chair in Key West, appealed to only 1,600 customers in the first six months in business. That was not enough to afford rent at the mall, the St. Paul Pioneer Press reported.
New Yorkers were willing to pay the price of 70 cents a minute to zone out, according to RamsDell who founded Metro-Nap in 2004. He thinks the problem at the mall was that most potential customers lived out of town and might only be back after a year.
"We couldn't develop the repeat business," he said.
But RamsDell hasn't given up on Minnesota yet. He signed a lease in Uptown Minneapolis where he plans to open a smaller napping station. He'll keep the themes the same, but add lockers, showers, sauna and optional massage services.
Ninety-nine dollars will buy a "super power nap," which RamsDell figures is the ultimate escape.